Zegna CEO Still Betting on China Despite Uncertain Growth.
The Italian fashion house remains committed to its medium-term expansion strategy in China, prioritizing marketing and made-to-measure services despite economic uncertainties.The maker of suits, blazers...
The Italian fashion house remains committed to its medium-term expansion strategy in China, prioritizing marketing and made-to-measure services despite economic uncertainties.
The maker of suits, blazers and men's accessories on Wednesday reported first-half sales of €960 million ($1.1 billion), 6 percent higher than last year. Adjusted earnings before interest and taxes fell to €81 million.
Over the medium term, Zegna is targeting growing sales for the recently acquired Tom Ford fashion business in markets where the brand is currently not a leader, including China, Japan and South Korea, the CEO said.
The company also wants to strengthen the Zegna and Thom Browne brands in the US and the Middle East, he said.
In China, the focus will be on tailor-made and personalized in-store offerings, Zegna said.
The maker of suits, blazers and men's accessories on Wednesday reported first-half sales of €960 million ($1.1 billion), 6 percent higher than last year. Adjusted earnings before interest and taxes fell to €81 million.
Over the medium term, Zegna is targeting growing sales for the recently acquired Tom Ford fashion business in markets where the brand is currently not a leader, including China, Japan and South Korea, the CEO said.
The company also wants to strengthen the Zegna and Thom Browne brands in the US and the Middle East, he said.
In China, the focus will be on tailor-made and personalized in-store offerings, Zegna said.